Zepto leads LinkedIn's top 20 start-ups in India list 2024

NEW DELHI: LinkedIn has unveiled its ‘2024 LinkedIn Top Startups India List’, an annual ranking of the emerging companies where professionals aspire to work. This year’s list is led by e-grocery platform Zepto for the second consecutive year, followed by compliance firms Sprinto at second.

As per the official press release, the top startups list is driven by data derived from the activities of over 1 billion LinkedIn members worldwide, focusing on four main factors: growth in employee numbers, interest from jobseekers, engagement between members and the company or its employees, and the ability of these startups to attract talent from LinkedIn’s top companies list.

Top startups leading the 2024 LinkedIn India list

E-grocery platform Zepto leads the list for the second consecutive year, followed by compliance firms Sprinto (#2) and Scrut Automation (#11), and cloud storage platform Lucidity (#3), which makes its debut this year. Other notable startups include biofuel supply chain platform BiofuelCircle (#8) and conversation intelligence platform Convin (#14). The list also includes companies from sectors such as finance, insurance, and human resources technology. Noteworthy firms in these industries include Jar (#5), Refyne India (#19), and Plum (#20). EV companies Battery Smart (#10) and Oben Electric (#13)

Complete list of 2024 LinkedIn top startups in India

The full list of 2024 LinkedIn Top Startups in India is below:

• Zepto
• Sprinto
• Lucidity
• GrowthX
• Jar
• Wiingy
• SourceBae
• BiofuelCircle
• Supersourcing
• Battery Smart
• Scrut Automation
• MindPeers
• Oben Electric
• Convin
• GIVA
• TravClan
• Bijak
• GoKwik
• Refyne India
• Plum

Criteria for evaluating startups on LinkedIn

LinkedIn evaluates startups using four main criteria: employment growth, engagement, job interest, and attraction of top talent. Employment growth is calculated as the percentage increase in headcount over a specific period, which must be at least 10%. Engagement refers to the number of non-employees viewing and following the startup’s LinkedIn page, as well as how often they view the startup’s employees.

Job interest measures how frequently people are viewing and applying to open positions, including both paid and unpaid job listings. Attraction of top talent is based on the number of employees recruited from LinkedIn top companies, represented as a percentage of the startup’s overall workforce. The official press release read, “Data is normalised across all eligible startups. The methodology time frame is July 1, 2023 through June 30, 2024.’’

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Eligibility requirements for startups

To be eligible, companies must be independent and privately held, have 50 or more country-based employees, be 5 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, management and IT consulting firms, nonprofits and philanthropy, accelerators, and government-owned entities. Startups who have laid off 20% or more of their workforce within the methodology time frame are also ineligible. Minority venture investments that LinkedIn or Microsoft, LinkedIn’s parent company, make in other companies have no impact on a company’s eligibility.

Tips for job at top startups

Nirajita Banerjee shares tips for landing a job at a LinkedIn Top Startup:

• Adopt a growth mindset: Show adaptability, eagerness to learn, and ability to collaborate.
• Highlight culture fit: Research the company's culture and demonstrate how you align with it.
• Demonstrate critical thinking: Showcase problem-solving skills and creativity.
• Show passion: Express genuine interest in the startup's mission and goals.